Dumb ways
to die. 💀
So many dumb ways to die.
░░ A selection of dumb ways ░░
Available now
Nine ways not to die. 🛟
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/ DWTD
C@nva
Design
/ DWTD
N3tflix
Stream
/ DWTD
HB0-Go
Stream
/ DWTD
Ch4t-GPT
AI
/ DWTD
G3mini
AI
/ DWTD
Claud3
AI
/ DWTD
Ad0be
Creative
/ DWTD
Microsoft 366
Productivity
/ DWTD
Zoom
Meetings
File 01 — The Numbers
Year
2012
Client
Metro
Views
300M+
Grands Prix
5
File 02 — About the campaign
A tribute. 🚂
●
The Song
"Dumb Ways to Die" — written by John Mescall, performed by Tangerine Kitty. Released November 2012.
●
The Campaign
Made by McCann Melbourne for Metro Trains Melbourne to promote rail safety.
●
The Legacy
Five Grands Prix at Cannes Lions 2013 — the most for a single campaign in the festival's history.
●
The Message
Be safe around trains. A message from Metro.
File 03 — The Message
File 04 — Trivia
Trivia. 📼
So dumb.
D·W·T·D